Kingsmill - Soft White

Kingsmill Soft White sponsors The Simpsons on Channel 4

We brought Kingsmill Soft White bread to life (literally) through a 6 month sponsorship of The Simpsons on Channel 4. Our Bakery Buddies brought Kingsmill’s trademark squeezable softness to the screen, along with their cute (and occasionally macabre) antics. We think they’re the best thing since, well…