Network Rail - A Bridge Too Low

Life isn’t like the cartoons…

Part of Network Rail's 'Wise Up, Size Up' campaign, and following on from 23Red's 'Lorries Can't Limbo', we worked with the agency to create a refreshing reminder for lorry drivers to double-check their routes and vehicle heights before running the risk of causing a costly bridge strike.

The idea was to make an entertaining, informative film, inspired by Wacky Races, which showed the solutions we wished we had at our disposal for avoiding low bridges.

The team produced a stunning Hanna-Barbera style animation (complete with narrator and 4:3 aspect ratio), following a motley crew of HGV drivers as they and their incredible vehicles defy physics and the highway code to complete their journeys.