Smartwater
Tackling the Rugby World Cup
Our first task was to launch Smartwater’s sponsorship of the Rugby World Cup. Given that rugby can be a little confusing, we applied Smartwater logic to it (simplifying the complicated) and created #RugbyDistilled - a campaign which distilled and condensed the game for an audience across OOH, digital and social.
6 word summaries
As part of Smartwater's sponsorship of the Rugby World Cup, we created a reactive Twitter and DOOH campaign which updated followers and commuters with the latest results in Smartwater's 'distilled' tone-of-voice. Preparing summaries for every game in advance, the tweets and billboards went live the second the final whistle was blown.