Wilkinson Sword - Intuition

Just add water.

The world can't get enough of virtual guerrilla stunts, and Wilkinson Sword wanted in on the action.

They required a tight turnaround, high impact activation to raise the profile of their Intuition 2-in-1 razor.

Working with the creative production team at Recipe, we conceived and oversaw the project which brought a spectacular stunt to virtual life - turning the fountain at Trafalgar Square into a live demonstration of Intuition's moisturising soap bar. 

Just add water.