Coca-Cola World Cup

Tactical Response for Piccadilly

The unthinkable was happening - England were doing well in the World Cup. No one could have predicted it, so unsurprisingly, no one had thought to buy any media to support them. But with 24hrs notice, a global brand behind us and an iconic site to seize, we conceived and concocted a tactical response to England’s progress all the way to the semi’s (with a subtle call-to-action thrown in for good measure).