Film + TV Charity

Focusing on mental health and putting the magic back into film + TV

The #LetsReset campaign was created for The Film + TV Charity as a manifesto for people working in the film + TV industry. The aim is to remind them, and the companies they work for, that mental health comes first.

We created the campaign with 23Red London, working on it from pitch to launch.

Before going live, 27 broadcasters and institutions - including the BBC, BFI, BAFTA, Amazon, Sony, Warner and Disney - had pledged their support.

The campaign has rolled out across digital, print and OOH.