Warburtons - Sustainability

Good Stuff. It’s Baked in.

You might know Warburtons for their big, orange branding. You might know them for their oft-imitated, never-bettered Toastie loaf. Or, you might know them for their star-studded, blockbusting, ass-kicking ad campaigns.

But you probably don’t know about their work supporting local schools, communities, charities and organisations.

The Good Stuff initiative is where Warburtons really get to spread the loaf. Providing school meals, giving away free crumpets, running marathons for Cancer Research UK and supporting a load of local and national causes are just some of the ways that they give back to the community.

We got to bring those stories to life through stills, AV and a radio campaign voiced by Jane Horrocks. It’s always a good day on set when you have bunny rabbits and a giant, running crumpet.