Warburtons

Protein x Mary Earps

You thought carbs were the enemy of exercise? Well think again. Warburtons’ protein range is here to complement lunches or lunges.

Protein is the word on everyone’s lips, but we’ve come to associate it with powdery drinks that clag up the gym drinking fountain. But now, thanks to Warburtons, you can enjoy a protein-packed snack whether you’re planning on sit-ups or sit downs, lunging for the kettle bell or just lunging for the kettle.

Across social and DOOH, our campaign tapped into gym culture to give it a Northern twist by extolling the virtues of bicep curling a bagel into your face.

But our super set didn’t end there. We got the opportunity to shoot with the Queen of Stops herself, Mary Earps. Catching up for a quick post-match interview, Mary shared her thoughts on getting a fantastic result in the bag…